Thank you so much for your insight! This expands on the existing technical barriers and desired solutions from both publisher and advertiser POV.
Publishers might need to adopt more formats and styles of ads to make dynamic insertion possible, which in turn makes the product harder to sell/ deliver and harder for advertisers to adopt. I’m excited to see another step of evolution in the OTT/CTV space!
Thank you so much for your insight! This expands on the existing technical barriers and desired solutions from both publisher and advertiser POV.
Publishers might need to adopt more formats and styles of ads to make dynamic insertion possible, which in turn makes the product harder to sell/ deliver and harder for advertisers to adopt. I’m excited to see another step of evolution in the OTT/CTV space!