AI Needs Your Help
Apple's New Commercial Was A Wake Up Call
Apple’s commercial shows an office pleb writing a work email. It’s full of personality, improper grammar, and void of corporate speak.
Then, he clicks the Apple Intelligence button
It removes all of the personality from the email and replaces it with corporate buzzwords.
Good writing has personality.
Good employees have personality.
The manager looks proudly at the office pleb.
Apple flashes “Write Smarter” across the screen.
*End Scene*
Does anybody enjoy reading corporate speak?
What a shame it would be for a business to lose one of their most unique employees to AI slop.
Innovation happens when unique thinkers work together.
Eventually, all business correspondence will look the same if it’s revised using AI.
What differentiates your business?
People buy things from people they like.
Everything you buy is probably purchased from somebody you like or a brand you like.
Why would you buy something from somebody you don’t like?
In rare cases, someone you don’t like may be the only one providing a service you need, but capitalism works hard to prevent that.
There is a time and place for AI
AI can be extremely effective and do jobs faster and better; it’s a good application in those cases.
Right now AI is in its infancy stage. There are thousands of applications we haven’t discovered.
In my opinion, writing and communicating isn’t AIs’ strong suit.
Unfortunately, that’s one of the main things companies want to see it do.
Engineers aren’t good marketers - vice versa
Silicon Valley has had this issue since its inception.
Early investors forced Google’s founders out of the CEO position. According to investors the company had no business plan.
Engineers don’t often think about how they might sell a product.
This isn’t always an issue. The intended or first use for innovations doesn’t need to be the final use.
Marketers will find the best use for products. Hopefully, they are allowed to do this with AI.
The best use cases for AI are yet to come, we just have to find them.
PS: AI’s best use case is yet to be uncovered and I don’t think it’s text generation.
Business relationships thrive on authentic human connection and unique perspectives.
The tech industry often misses this, focusing on efficiency over effectiveness. What a shame David.
What’s the best use case for AI in your opinion?